Wisconsin Vision
GROUND FLOOR
Wisconsin Vision (WV) has stores throughout Wisconsin and Indiana, providing stylish frame options and quality lenses through their own Hi-def lens manufacturing facility. Danny Gokey, American Idol contestant, eyeglass wearer and local hero, was recruited to become the brand’s spokesperson for the campaign. Our job was to elevate the brand through Danny Gokey and still keep the focus on Wisconsin Vision. Through TV, out-of-home and in-store, we promoted the brand and its key benefits in the Milwaukee market and beyond.
BRAND ELEVATION
With a launch in the summer of 2011, we look forward to an amazingly successful campaign. Stay tuned.
