August Haven launched in 2011 as an inspiring and local alternative to online furniture stores like Restoration Hardware and Pottery Barn. With an eclectic mix of vintage-style and antique furniture, August Haven has the added advantage of offering NE Wisconsin residents the experience of a bricks and mortar store. The website is designed to communicate the brand attribute of inspiration as well as showcase the unique in-store offerings.
The August Haven website has to be simple, elegant and inspirational. It also has to work for the smartphone-using, iPad-toting demo. After examining the navigational mindset of competing furniture websites, we developed a site that is simple to shop and incorporated responsive web design. This enables the site to reconfigure itself to fit the screens of all devices to further enhance the user experience and reflect the brand’s attention to detail. We also applied our SEO process to the site– to ensure a harder working product with organic listings and relevance.
AugustHaven.com communicates the brand through tonality, content and responsive user experience.