From traditional to interactive, we independently place media in your brand's best interest. Therefore we look beyond the media deals of the day to evaluate the relevant connection between your brand and your target audience. With a combination of 20+ years experience and the latest media tools, we are able to provide our clients in-depth media recommendations that offer results and the highest ROI.

Our pinpoint media strategies are enhanced by the industry's leading media research, buying and post-buy measurement software.

This allows us to efficiently maximize your brand's regional or national buying power across:

- broadcast and cable TV - radio - print

- out-of-home - online - search engine marketing

We've worked hard to build a reputation as tough-but-fair media professionals who are both passionate and ethical practioners.

Media Results:
BRAND:
Great Lakes Calcium needed to find ways to increase sales for their aglime calcium product. The calcium was historically sold under the Hurlbut name, but had lost brand value and identity in a heavily commodity-driven marketplace. After doing research and a brand audit, we designed a grass-roots campaign to resurrect the Hurlbut brand and communicate its unique promise to its primary users– farmers and agronomists.

Partnering with radio and TV stations in our target markets, we aligned Hurlbut Hi-Cal aglime with local farm and agricultural reports. Since farmers rely heavily on daily farm reports as a main source of agri-business news, the association with these programs positioned Hurlbut Hi-Cal Aglime as the leader in the industry. We also partnered with local farm co-ops to promote Hurlbut at POS and re-energize interest and dialogue about the product.

Great Lakes Calcium experienced a huge growth in sales during and following the campaign. Aglime sales increased 68% in the first year of the campaign.

PROMOTIONAL:
With the Grand Central Station chain of convenience stores, our challenge was to create and communicate a unique brand position, while driving traffic to and inside stores. As a solution, we created a multimedia grand re-opening campaign that included a consumer "Grand of Gas" sweepstakes. In an effort to drive consumers to experience the unique offerings and environment of Grand Central Station stores, entry tickets were only available inside the store.

The "Grand of Gas" giveaway was promoted through an integrated campaign that included radio, TV, outdoor, a new website and on-line advertising. The sweepstakes generated immediate response and enabled Grand Central Station to educate, engage and entertain consumers about their brand.

The online advertising attained an unprecedented 4.2% click through rate to the new web site, and in addition to the paid media, our media department negotiated added value that was equal to 75% of the advertising budget.

The success of the campaign was evident in Grand Central Station's website traffic, which increased 3600% during the course of the campaign. Sales also increased year-to-date for same week sales.

LAUNCH:
In working with the launch of Republic Chophouse we had to create a brand campaign that would take the restaurant's traffic from zero to screaming busy, instantly.

Through a brand audit we created a unique brand position for the restaurant and established a pre-open and post-open media strategy. A media plan was created to carefully manage the budget through the restaurant's opening and provide media maintenance for continued brand awareness and steady traffic.

An opening party was planned where we invited the target demo to experience Republic Chophouse firsthand. The brand was delivered at every customer touch-point and the restaurant's brand execution was flawless. Utilizing TV, outdoor, print, PR, a new web site, direct mail and other media tactics, we quickly communicated the brand promise for the restaurant and created a buzz throughout the community.

POST-BUY:
The post-buy of a media plan is as important as the media purchased, in that the media purchased is only as good as what actually aired.

At burnham richards we always perform a post-buy analysis for our clients. Therefore, we hold the media stations accountable to the program ratings that they project.

In one instance, when working with BayCare Clinic, our post-buy analysis showed us that one station had significantly underperformed. We were able to negotiate an under-delivery schedule on our client's behalf that was equal to 14% of the original TV buy. Therefore, our continued media stewardship helped BayCare Clinic receive the projected ratings of their complete media buy.